a killer of a brand β part 3With a name like Killer and hook βLook, Live, Love, Legendβ. The rest of the brand needs to continue
with this promise.
Covering off each of the 5 key messages developed throughout the strategy phase the language maintains a challenging tone, edgy yet celebratory.
Combined with the typography β boldly stacked
and cropped off the edge of the page the language creates a resonant, in your face appeal.
β Integrating the word βKillerβ and similar themes into the language reinforces and expands the name
- of the salon. Truly ownable to Killer Hair.
β Celebrating the creativity and differences of hair and customers by weaving in colours and styles.
β Challengingβ¦ your style portrays who you are and who you want to be. The messages combine your
- look with your attitude and a bit of humour.
β Embracing sayings and clichΓ©s with a twist.
Killer apart as a leader.